Products and Communication Efforts Entered for Awards


Auto Aftermarket Leader Cequent Consumer Products Entered For Several Awards For Products And Communications

(SOLON, OH) - Cequent Consumer Products, the industry's leading designer, manufacturer and marketer of automotive aftermarket products, announces entries of several products in the Product Showcase as exhibitors of the Automotive Aftermarket Product Exposition (AAPEX). Cequent Consumer Products is also announcing it has nine entries for the Automotive Communication Awards sponsored by the Car Care Council Women’s Board and the Automotive Communication Council. Both of these award programs are announced at what is known by the industry as “Automotive Week” in Las Vegas that kicks off with AAPEX, the aftermarket’s largest annual tradeshow. AAPEX is held at the Sands Expo and Convention Center in Las Vegas, Nevada, October 30 -November 1, 2012. Cequent has entered the following products into the Product Showcase:

Product Entered
1. AQUA-CLEAR™ iFIT™ wiper blades.                                            Category Safety, Wipers
2. TransRACK Cargo Truck Rack by Reese® Carry Power.              Category Accessories,Exterior Accessories

3. Black Tailgate Lighted Logos (Stealth) by Highland®.                    Category Automotive Lighting, Exterior Lighting
4. Black Skull Light Hitch Cover (Stealth) by Reese Towpower®.      Category Accessories, Appearance Accessories
5. Titan Max Grip Ratchet.                                                                  Category General Merchandise, Cargo Management
by Highland®

This year, AAPEX changed what was known as the “New Product Showcase” to the “Product Showcase.” Now, products no longer have to be new to be entered for an award. In addition, there are 13 new categories in which auto manufacturers can enter products. Entries are still voted on by buyers who are pre-registered for the AAPEX Show. New products for the 2012 showcase are to be entered in the “Innovation category” which is a new category this year. Cequent Consumer Products, will have entries in the Innovation category. These exciting new products for 2013 will debut at Cequent’s exhibit this year in booth # 3616, the same exhibit space as last year.

Cequent Consumer Products is a two time AAPEX award winner. In 2010, Cequent won for Lighted Hitch Covers for “Best in Category Cool Cars" and also won in 2007 for “Best in Category Reduced Sized Packages.” Last year, Cequent Consumer Products entered the Reese Towpower® Echelon-RF, (Radio Frequency) Proportional Brake Controller which eliminates installation of vehicle brake controller wiring and dash mounting.

Cequent Consumer Products is also up for nine Automotive Communication Awards sponsored by the Car Care Council Women’s Board and the Automotive Communication Council in the following categories: Print Advertising, Radio Commercials, Direct Mail/Newsletter, Video News Releases, Special Promotional Events, Posters & Signage, Public Relations Efforts, Social Media Efforts and Media Outreach to a Female Audience. Winners will be announced during the Women’s Board reception Oct. 30th during Automotive Aftermarket Industry Week in Las Vegas. Of the nine entries, three were submitted as videos.
You can watch them here.

iFIT™ (Hybrid) Wiper Blades - iFIT windshield wiper blades are the most innovative windshield wiper in the market today! With a 7 in 1 multi-function OE universal adaptor, iFIT has coverage of 99.9% of all vehicles on the road. This hybrid blade’s low profile aerodynamic shape ensures enhanced contact with the windshield in high speeds. It features multiple pressure points allowing consistent pressure at low speeds. The iFIT promises exceptional performance, seamless operation, and phenomenal visibility while being less obtrusive than traditional wiper blades. Designed for all-season use, this is the perfect blade to purchase for for any vehicle at any time of year.

TransRACK Cargo Truck Rack by Reese® Carry Power
Modular in design, this a “one size fits all” solution for the pick up truck owner who has to carry longer items that will not fit in his truck bed. Made of light weight extruded aluminum, TransRACK quickly installs with absolutely no drilling required. TransRACK is perfect for the professional installer or week end DIYer.
Eight double lock clamps with stainless steel hardware, hold the rack to the bed of the truck. Easy On cross bar clamps make installing accessories fast and convenient. An 800 lb. capacity and four movable load stops makes carrying ladders, pipe, lumber or other long items a simple task.
Product Features: One size fits all, fully adjustable • Lightweight aluminum • Wear resistant natural finish • Aerodynamic design • 800lb. capacity • Easy on bar clamps • Double lock anchor points • Stainless steel hardware • No drilling required

Black Tailgate Lighted Logos (Stealth) by Highland®
Highland® introduces the Stealth line of lighted tailgate emblems; which allow an upgrade to the OEM Emblems. These lighted Emblems allow you to show “pride in your ride” with a unique twist, a high-gloss black look by day; a two function glow by night. Give your ride a unique finished look with the stealth line of licensed OE M products. The unit glows with the tail lights and gets even brighter when the brakes are applied. Great for adding a little individualistic style and added safety at night.

Black Skull Light Hitch Cover (Stealth) from Reese Towpower®
Reese Towpower® introduces the Black Skull Lighted Hitch Cover, which offers a unique way to give your ride a personal touch. This lighted hitch cover offers the sinister look of black skull by day, and has a two function glow by night. The unit glows along with the tail lights and gets even brighter when the brakes are applied. Simple and easy to install, just plug into a standard 4-flat connector and the wiring is completed. Hitch covers prolong the life of your hitch by protecting the receiver tube. Why not add a little individualistic style and added safety at night too.

Titan Max Grip Ratchet by Highland®
Leading the way, Highland® Titan Max Grip ratchets combines high end design with real world functionality. This Unique cast aluminum, open grip handle fits any size hand comfortably. The contoured release button provides a smooth release every time. Highland provides the highest quality products to meet and exceed your every expectation. We are dedicated to helping you safely load, anchor, secure, carry and trailer your cargo. Product features: 1830 lb load capacity • Extra large open grip handle • Contoured smooth release button • Coated steel hooks

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Rola, Fulton, Bulldog and Laitner. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit

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