Cequent Consumer Products Wins Top Auto Industry Award for Automotive Lighting Product


Cequent Consumer Products Wins Top Auto Industry Award For Automotive Lighting Product: Highland® “Black Tailgte Lighted Logos (Stealth)”

Las Vegas, NV - Automotive aftermarket industry products leader, Cequent Consumer Products, was awarded a 2012 AAPEX Product Showcase Award for “Automotive Lighting” for Highland® Black Tailgate Lighted Logos (Stealth). The award was presented to Cequent at the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center in Las Vegas on Monday, October 29, where Highland® Black Tailgate Lighted Logos (Stealth) debuted to the largest industry tradeshow in the automotive aftermarket business. Cequent has a long history of exhibiting at AAPEX each year with one of the largest exhibits and widest variety of products on display at the show. This marks Cequent’s third time winning an AAPEX award for products or packaging.

The products entered for awards including the Highland® Black Tailgate Lighted Logos (Stealth) were on display at the AAPEX show Tuesday, Oct. 30 through Thursday, Nov. 1. Product Showcase award winners were selected by pre-registered AAPEX buyers who cast more than 4,600 votes to determine the winners this year. AAPEX reported voting participation increased by of 28 percent from 2011.

Cequent’s lighted Emblems allow you to add style and show “pride in your ride” with a unique twist, a high-gloss black look by day; a two function glow by night. The licensed emblems are an upgrade to the OEM Emblems that are found on the back of a vehicle. The unit glows with the tail lights and has brighter illumination when the brakes are applied, which also is a bonus safety feature.

Cequent took home two awards from the 2012 AAPEX Show. Cequent Consumer Products was also awarded with a 2012 Automotive Communications Award by the The Car Care Council Women’s Board for “Video News Releases.” The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit

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