Cequent Consumer Products Celebrate the 110th Anniversary of the Invention of the Wiper Blade


A donation is made from each purchase of AutoTex Pink wiper blades to the National Breast Cancer Foundation.

PINE BROOK, NJ – In 1903, Mary Anderson made a difference in the lives of others. After a winter visit to New York City, she noticed trolley car operators had to physically open the window and wipe off their windshields so they could see where they were going. When she returned home, she created a window cleaning device that could clear rain, sleet or snow from the windshield by using a handle inside the car.

The windshield wiper is turning 110 years old and continues to make a difference in people’s lives. Paula Lombard, a 20-year wiper industry veteran, has taken “making a difference in people’s lives” to the next level by creating AutoTex Pink Wiper Blades. For every wiper blade purchased, AutoTex PINK proudly makes a donation to the National Breast Cancer Foundation for sales made in the US and the Breast Cancer Society of Canada for sales made in Canada. The simple act of changing your wiper blades can change a life. 

The NBCF fulfills its mission to save lives through early detection and provide mammograms to those in need by increasing awareness through education, providing diagnostic breast care services for those in need, and providing nurturing support services. When breast cancer is detected early, the five year relative survival rate is 98 percent.

Cequent Consumer Products is proud to announce that they have expanded their consumer reach by proudly offering AutoTex Pink wiper blades in their new online store AutoTex Pink wipers are also available through Cequent in a growing number of retailers nationwide, at online retailers such as, and

AutoTex PINK is a woman-owned and created company that is among the nation’s leading suppliers of windshield wipers. AutoTex PINK is committed to partnering with their customers to raise breast cancer awareness and funds for the cause in the campaign to “Wipe Out Breast Cancer.” An AutoTex Pink purchase is more than just a statement- it is a selfless commitment and an investment in a life-saving change. “Change your blades… Change a Life!”
AutoTex Pink boasts a full line of high quality, universal windshield wipers with 99 percent coverage of vehicles on the road. The wipers come in standard black with a pink ribbon and in full pink color to make a bolder statement.

As an advocate for women’s safety and increasing their automotive knowledge, AutoTex Pink recommends changing your wiper blades every six months to a year, depending on your residential climate.

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ABOUT AUTOTEX PINK: AutoTex Pink is a brand of WEXCO Industries. WEXCO Industries, Inc. is among the nation’s leading global suppliers of windshield wipers and wiper blade components, manufacturing OEM wiper systems within the heavy duty market and servicing both the heavy duty and automotive aftermarkets. WEXCO, a Certified WBNEC company, and ISO9001:2008 certified, provides quality products, services and solutions to some of the world’s largest and highly regarded companies.

AutoTex PINK was founded by WEXCO Industries’ President, Paula Lombard. Paula wanted to create a product and a brand that was made by and for women. That is why with each sale of AutoTex PINK products, a donation will be made to the National Breast Cancer Foundation (US sales) or the Breast Cancer Society of Canada (CA sales). Through these partnerships, AutoTex PINK hopes to support those affected by breast cancer by helping to increase awareness and contribute to the fight to “Wipe Out Breast Cancer!”

ABOUT CEQUENT CONSUMER PRODUCTS: Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive and hardware retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit

About National Breast Cancer Foundation, Inc. ®: National Breast Cancer Foundation, Inc. ® is a nonprofit charitable foundation headquartered in Frisco, Texas, just north of Dallas. The Foundation exists to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs and online community support programs. For more information, visit

About The Breast Cancer Society of Canada: The Breast Cancer Society of Canada is a registered, national, not-for-profit, charitable organization dedicated to funding Canadian breast cancer research into the detection, prevention, treatment and to ultimately find a cure for the disease that women fear most. For more information,