A Preview of Cequent Consumer Products 2012 AAPEX Show Exhibit


New Brands, New Innovations Makes Auto Aftermarket Leader Cequent Consumer Products The “Must-See” Exhibit At The 2012 Aapex Show

(SOLON, OH- October 4, 2012) - Cequent Consumer Products, the leading automotive aftermarket products designer, manufacturer and marketer, announces a flurry of innovative new products and brands for 2013. Cequent Consumer Products will exhibit these NEW to retail products at the Automotive Aftermarket Product Exposition (AAPEX), the aftermarket’s largest annual tradeshow held in Las Vegas at the Sands Expo Center October 30 -November 1, 2012.

Retail buyers, automotive industry professionals, manufacturers and industry media make this the biggest show for the automotive aftermarket each year. Cequent Consumer Products announces that their exhibit will be at the same location as last year in booth # 3616.

Cequent’s AAPEX exhibit planning begins in July for the October/November show. “This year we will have many new additions and updates to our booth including a new double decker conference room, a new in-booth product showcase, the new and newly branded Laitner product line and some unique displays from Reese Towpower’s latest innovation,” said Francis Bernart, Cequent Consumer Products, VP of Marketing and Business Development.

“Expect REESE Towpower® to be one of the main attractions of the exhibit this year,” said Eric Yukich, Marketing Director, Towing line, Cequent Consumer Products. “REESE Towpower continues market leadership for Towing and Trailering products and we will be unveiling a new Reese Towpower product that will change the towing products industry.”

The AAPEX show is a great opportunity for Cequent to showcase the latest products and take advantage of quality time with key account buyers. Cequent is anticipating many new visitors to this year’s exhibit with the NEW line of Laitner products. Laitner “quality cleaning tools,” a company Cequent Consumer Products bought in January 2012, has already been recognized with an award for its “Innovative brooms and brushes” by the home improvement industry.

Besides traditional towing products and new cleaning tools, Cequent Consumer Products has been developing new products for cargo securing and organizing. At the booth this year including a new bike rack from SportWing™ and expanded lines from Reese Power Sports and Highland®.

“We are excited to announce that we have extended our Marine product line under the Reese Power Sports brand,” said Cynthia Eubank Marketing Director, Cargo Securing and Management lines. Reese Power Sports Marine will now consist of Tie Downs, Winches, Jacks, Boat Guides, and Accessories. “We are dedicated to providing consumers with quality products to ensure that their boats make it to the water and back safely.”

Cequent also is thrilled to present Reese Power Sports Extreme. Reese Power Sports Extreme consists of products specifically designed and engineered for the Power Sports enthusiast. One of the featured products is the Adjustable Motorcycle Chock which provides the perfect solution to securely support a motorcycle in an upright position in the garage or on a trailer.

New from our bike rack line is our SportWing two Bike Trunk mount rack. SportWing Bike Carriers provide a simple solution for transporting bicycles. The innovative design supports bikes by their wheels, rather than by their frames. Foam padding protects the bicycles and the vehicle from damage. The SportWing eliminates the need for adapter bars and is ideal for any active family. SportWing is also available in a hitch mounted two and four bike carrier option.

Another cool new product showing at Cequent’s AAPEX booth is the FlexProtect™, a shapeable water resistant liner and cover with snap in place corners and eyelets that provides maximum protection as a cargo liner or utility cover. Great for transporting dirty items while protecting the carpeting in the vehicle.

New from the U-Venture™ product line are items designed especially for the rooftop such as cross bars, basket and cargo box and kayak holder. With extra, secure storage space your vehicle is ready for adventure.

AAPEX attendees will also get to see the nü Ready Rack™ for vehicles without side rails or crossbars, the nü Ready Rack temporarily creates storage space on your roof. The nü Ready Rack is easy to assemble, is adjustable and provides the best fit on most roof shapes. Sold in pairs, the nü Ready Rack is the solution for transporting over-sized, light cargo for the short haul.

Recognizing product excellence is important to Cequent Consumer Products, a two-time AAPEX award winner for its packaging and products. This year, Cequent has the most entries ever for the AAPEX product showcases and is also up for nine Automotive Communication Awards sponsored by the Car Care Council Women’s Board and the Automotive Communication Council. 

Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Rola, Fulton, Bulldog and Laitner. Cequent Consumer Products is part of the Cequent North America business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit